Yunnan Yun-cha Jiujiu Tea Co., Ltd.

Company Description

The headquarter of Yun-Cha Tea Group is situated in Kunming, the capital of Colourful Yunnan province. The main business is covering the area of developing of tea industry、dealing of hotel、 management of tea-market、 electronic business、 management and consultants、 financing guarantee ***** It is a comprehensive morden private enterprise. Mr. Ma Shunyou, the board chairman and general manager of Yun-cha Tea Group is the standing director of China Tea Man Sodality、director of China Tea Circulation Association、president of Yunnan tea chamber of commerce、vice-president of Yunnan Pu-er Tea Association、director of Yunnan Tea Industrial Association. He advocated and established the core of company culture that “use tea as the intermedia to serve whole human beings”.Under his ruling, the company attracted a lot of professionals from all over the country by its unique company culture. This team is the precious wealth of the company as well as the motivity of persistant and rapid progress of the company. There are many subordinate companies in Yun-Cha Tea Group, such as : Yunnan Yun-Cha Hotel Co., Ltd.、Yunnan Pu-er Tea Trading Market、Yunnan Yun-Cha Jiujiu Tea Co., Ltd. 、Yunnan Yun-Cha Jiulan Management Consultants Co., Ltd.(including ***** ) 、Yunnan Yun-Cha Jiuyun Culture Diffusion Co., Ltd., ***** Yunnan Pu-er Tea Trading Market is the substantial part of “Yunnan Tea Market”, which has congregated a lot of influential tea merchants and tea firms allover the whole nation by the management ideas of “to serve sincerely each day” and the annual trading amount reached 680 millions, becomes a large scale tea trading martket in Yunnan province which is the biggest in scale、the best in the hardware of facilities、the most perfect in management and the best in public praise. It has been given the title of “the key tea market of the nation” by China Tea Circulating Association in 2004, and “the safety market and advanced enterprise of fire protection” by Yunnan Fireproofing & safety committee in 2005. It has been listed in the “double- hundred market” of Ministry of Commerce in 2006. Yunnan Yun-Cha Jiujiu Tea Co., Ltd. is a professional company which is dealing in tea scientific researching、planting、processing and selling. Now it has possessed a strong scientific researching team comprised by more than 20 tea experts and scholars, and be seized of 22500 acres of high-quality tea base and 5000 acres of old age tea garden (the age of the tea tree is more than 500 years, at Huo-kai-shan mountain in Xishuangbanna Menghai county) and 9 processing and manufacturing factories. In order to strengthen the competitive ability of Jiujiu tea, the company signed a agreement with Yunnan Agricutural Scientific Academe to create “the Yunnan Tea Investigation Centre”.Leading by the operation principle of “preeminent quality come from preeminent job ”, the company combined the traditional technics with the modern advanced technology to successfully produce two big categories、nine sub-categories、more than 150 types of products, which has been sold to both domestic and abroad market such as the east Asia and Europe and the United States and basicly established the situation that “standing up in Yunnan, walking up to whole country, and facing the world”. Yunnan Tea Life Chain Store Co., Ltd. is the key project invested by Yun-Cha Tea Group at present. It is a entity constructed after established the Pu-er tea industrial strategic alliance (group ) advocated by Yunnan tea chamber of commerce and Yunnan Pu`er Tea Association. Tea Life Chain Store Co., Ltd. is the first and newest tea-selling-mode in China tea market which concentrated the dominant tea manufacturers in Yunnan province and the relative industries to unite and struggle, so as to flourish the tea industry. Its aim is to set up a stable platform for Yunnan tea corporations to sell and promote its products. It is the “first creation” in Yunnan or whole China tea kingdom, marks that the tea merchants have strided to the way of “flattop” concentration marketing from “single and lonely fighting”, which is a qualitative leap. The establishment of Tea Life Chain Store has epochmaking significance in the history of the development of Yunnan tea industry, it is a historic item which may actively expedite Yunnan tea industry to progress healthily. 2. The company Philosophy、tenet of Yun-Cha tea group Company Philosophy: To mold brand with value To win the market with integrity. Company Tenet: To create value to dedicate to the society 3. The management ideas、policies and stratagems of Yun-Cha tea group Management ideas: to pass down the history and culture of Pu-er tea, to supply top-quality pu-er tea for consumers at home and abroad. Business policies: Persist in unifying the quality、feature and culture, to pursue transcendence, and to surpass the market. Dealing stratagems: to erect the brand by market, and to improve benefit by the terminal customer. 4. Enterprise honor In order to push on the progress of pu-er tea industry and to improve the quality of products and to set up the brand, Yun-cha tea group co., ltd. took part in many times tea competition, and obtained many prizes: Yin-hao classical pu-er tea cake awarded the gold medal in the third Lao-shan tea cultural festival in 2005; Tribute pu-er tea awarded the bronze medal in the king of puer tea competition in the seventh Guangzhou International tea cultural expo. Yin-hao tea brick awarded the gold medal of sheng-tea brick in the king of pu-er tea competition in “the first Yunnan Pu-er tea international expo fair” in 2006.