Trend World

Company Description

Russia is not just another place to set-up an office and commence business in the usual western way.
Here we have a very special and often unfriendly or extremely bureaucratic environment.
Only specific local knowledge of the situation from an established and experienced company can safely open the doors to the highly profitable markets available in russia today.
Due to cultural differences between east and west, traditional western marketing techniques and management styles do not necessarily work here as might be expected at home. The russian population has different and specific requirements and therefore, may respond in a totally unpredictable way to most standard western style marketing efforts.