THE SOURCE

Company Description

At the SOURCE, our product design process is our strength; we follow a 3 pronged approach of Inform, Ideate and Implement. Each of these stages lends itself to a holistic product strategy and design.Inform: We undertake a âContextualâ study of the user, dig in deep into his life to understand how he works, how he plays and how he interacts to the different stimuli provided by the products and services in his surrounding. We couple the findings from this kind of Primary research with fact finding through secondary sources to get an understanding of the user, the market and create a holistic picture for our product to nest in.Ideate: We focus our conceptualizing efforts on the three main areas to invent new possibilities and achieve breakthroughs in  1. Experience (seeing the bigger picture),  2. Product, and  3. ApplicationVisualized ideas are discussed with clients and shared with end users/ consumers as physical/ interaction mock-ups.Implement: We believe in getting to a prototype for a full function design/ product/ interaction lab quickly. Manage risks. Identify manufacturing partners and refine the design till it is ready for production. In this stage we look to prepare specific deliverables such as prototyping, manufacturing, inspection and assembly.