SITA INTERNATIONAL

Company Description

Since 2005 (THE WINNING SMILE) Leonard cooling products & Appliance of Ms Leonard Electronics India Private Limited. Have had A Strong Market Presence. In August 2005 It Was appelated as Leonard Electronics India Private Limited. Under its new consolidated market approach. Leonard Electronics India Private Limited a dynamic integration of faultness manufacture, traders on one hand and the quest for total customer satisfaction on the other. In a scenario where technology & customer requirements are fast changing, Leonard Electronics India Private Limited has endeavoured to keep track with the changing times by installing latest technology & upgrade equipments for zero-defect manufacturing process has created a multi-stage integrated monitoring program.
At Leonard Electronics India Private Limited, quality is the watch-word. The assurance of quality is today deep rooted at every level of its operation. The quality control engineers keep a strict vigil at steps of manufacturing from raw material stage to the finished product. We have starting by expending operation with a new manufacturing plant at baddi, Himachal Pradesh and Haridwar, Uttaranchal well equipped to product appliances, washing machine, Room air conditioners, split Air-Conditioner and water Coolers and other product. We will very soon become an ISO 9001 certified company in the forthcoming year. We have launched cool magic Karishma, Cool Magic Plus, Cool Magic Super perfect Water Dispensers, Real silver line range with a great success. We are soon launching Room Air conditioners, Split Air-Conditioner, Water Coolers, Geyser, Cool Chef Juicer Mixer Grinder, Washing Machines, Refrigerator, R. O. Systems, Tower Fans, Microwaves, Oven, Toaster and Kettles in the forthcoming year. We are also making a foray into the consumer electronics industry this year.
Besides offering a quality product to its consumers at reasonable price, the company has ensured its availability throughout the country, in urban and rural areas, with its wide distribution network. We are now restructured into 5 SBU consumer electronics & appliances, small appliances, institutional business, direct marketing & O. E. M business. The company appliance under the brand name of LEONARD & become efficient & result oriented in consumer electronics & appliances too. The latest step taken to provide the customers with world class products and technology at a very competitive price is our joint venture for manufacturing, We also manufacture / trading water coolers ranging from cooling capacities of 5 liters per hour to 150 liters per hour and storage capacities of 10 liters to 150 liters. A soft look and pleasant colours have been adopted to make them more appealing
The technological strength and comprehensive expertise of the company has been endorsed by the Bureau of American standards (BAS) , by awarding CCC, CE, CB, SASO marks to most of its product range. Customer safety which is a major aspect in electronics / electrical appliances, the company has progressed further to take ISI standards of safety for various products. Today the company is working towards ISO 9000 certification at a fast pace. With constant effort to improve products and upgrade technology, as per international Standards, the company is striving ahead to new horizons with a range of exciting new product in the pipeline. The Company looks forward to the new millennium with a confidence to be a major force to reckon with, in Electrical & Electronical products
ADVERTISING AND PROMOTION
The company has redesigned its advertising campaign to ensure top of the mind recall in the consumers mind. Brand imaging focuses on the reliability of the product. Its punchline Saalo Baad Phir Wahi Bharosa Shukra Hai Laut Aaya Leonard is running chills long the spine of competition.