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Schmalz Lozt GmbH

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Founded in 2009, WSOO, is the regional pioneer in offering high quality food and beverage products, marketing expertise and technical services across the manufacturing, retail and hospitality industries. Headquartered in Germany with offices and warehousing facilities in the European Union . We service the dynamic markets of the Middle East, Europe, Africa and Asia.WSOO is ISO certified and maintains a competitive edge in the market through competitively priced products, food technologists, technical expertise, procurement experts, efficient logistics and marketing personnel that keep a watchful eye on global trends within the food and beverage industry.Today, in the juice sector alone, there are over 100 successful products currently on the shelves where WSOO has contributed to their development and launch since 2009. WSOO also carved a niche for itself in the sector of FMCG marketing, food commodities and the Food Service industry. We are proud partners with brands like Safcol seafood, Koka noodles, Blue Diamond Almonds, Almondco of South Australia, Chef Works, Mighty Leaf tea and several other prominent companies.Our philosophy at WSOO is to build long-term partnerships with our suppliers and customers and to find a win-win situation for all parties involved.WSOO continues to expand its product portfolio and aims to serve the needs of each market and customer with the vision of playing an influential role in the future of the global food and beverage industry.With the advent of the Internet in the 90s there was the question about the ongoing viability of our business model. I recall giving a speech at an industry forum in Europe on this subject where I spoke about the importance of value addition, cultural knowledge, personal interaction and relationships in our business. I believed that our role would sustain despite the Internet making the world a smaller place.

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