Pointchips Co., Ltd.

Company Description

We, Pointchips Co., Ltd. established in August 1999, are a fabricationless professional design house and a solution provider of System on Chips (SoC) business and innovative pointing devices. PointChips produces a wide variety of ASSP(Application Specific Standard Product) that use advanced technologies to design chips including USB Interfacing SoC, Digital Audio / Video Soc and MCU-based Consumer Devices.USB Interfacing SoC, using our own Micro controller Unit (MCU), Universal Serial Bus (USB) and standard cell technologies, is applied to PC peripheral like Flash USB Drive, USB Key. Combined with MCU based technologies, USB technologies, image processing algorithm and audio algorithm, Audio / Video Soc is used to system application for Digital camera and CD-MP3 player.In Consumer Soc, cooperating with MSIUSA's sensor technologies and using our own human input device algorithm, we are able to provide our solutions to Innovative pointing devices for next generation.PointChips' human resources have experienced in chip design and sales & marketing field of Samsung over 10 years and we are making mutual design collaborations with other specialized design partners in domestic and overseas. Low cost and stable supplies of wafer are one of the key factors for success in fabricationless design house business.Cooperating with design center partners, in Korea, in Taiwan and in Hongkong which covers China markets, PointChips can provide cost-effective and continuous Soc design solutions to customers. Sales & marketing is another business strength for PointChips. Taking advantages from our relations and business cooperation with major customers and partners who are the market leaders among foundry representatives in Taiwan and China, PointChips are able to achieve our plans of the targeted Soc product sales in overseas.