Industrias Haceb S.A.

Company Description

Industrias Haceb S.A., a household appliances leading company from Colombia, with seven decades in the market offering wellbeing to Latin-American families; transforming cooking, refrigeration, washing, heating water systems and air conditioning products into cutting age solution that are innovating, of high technology and design and environmental protection for our homes and other spaces.

The positioning of its brands, Haceb and Icasa, has all the Haceb Service support, a seal part of the company culture since its beginnings. The company also has important commercial alliances with worldwide well-known multinational companies.

Industrias Haceb is currently within the list of the 20 best companies to work for in Colombia and in the 100 companies with the best reputation list, according to studies performed by MERCO, a Spaniard company.

Haceb in Colombia and the world
Besides being present in all the Colombian territory with six sites in the main Colombian cities, we reach, through our commercial alliances with multinational companies, more than 13 countries of The Caribbean, Central America, and the Andina Region.

We also have offices in Ecuador, Venezuela, Mexico, Peru and China where we manage our relation with our providers and allies of the Asian Continent.

Our portfolio
Haceb interprets the tastes and lifestyles of contemporary homes to provide a modern product portfolio which is addressed to three segments of consumers, looking for functionality, price - quality, design and technology, getting as a result of this three lines: Arezzo, Assent and Appiani In the following categories:

Cooking (cookers, hoods, roofs, kitchens, microwaves and toasters).
Refrigeration (refrigerators, minibar refrigerators)
Water heating (accumulation and instant water heaters that can be operated by electricity or gas power).
Washing (washers and dryers)
Air Conditioners
Small appliances (fryer, raclette, rice cooker, blender and coffee maker).

In Colombia we have modern showrooms, as solutions centers for home and other spaces where we offer the full portfolio of products, and customers get expert advice and a calendar of events that lead them to live great experiences by interacting with our brands.