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Hempel(Brand: LE-QUEEN)

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ABOUT LEQUEENCompetitive Goods! Competitive Price! Competitive Quality!Launching on March 2008LE QUEEN of StrengthSuggesting trendy and hot items at reasonable price!Various items to maintain freshmess all the time!SPA type brand suggesting coordination look mixed with various styles!Speedy response and quick reaction!CONCEPTBrand Identity : Reasonable price range reagarding sensitivity as important!Building new brand image with whole new item formation!Brand Image- Trendy & Chic(fast&street)- Various style mix & match- Free and comfortable urbanityTargetmain target is around 25 years oldAccepting wide range of sesitive targets from late 20s to early 30s.

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