General Petroluem GmbH

Company Description

Company Profile

General Petroleum Ltd., UAE is a fully owned subsidiary of the General Petroleum Group, which came into existence as Pir Baba Ltd. in 1967 for trading of automotive spares and parts from Europe to Asia In the eighties it expanded its automotive operations to cover Far East and the Middle East before diversifying into automotive lubricants with the launch of their GENERAL brand in the nineties The Company expanded its operations to Africa in early 2000
Currently General Petroleum Group is having thirty five offices and branches covering its operations in Europe Middle East Asia Africa and Australia Its Global Head Quarters and regional offices for Europe are based in Frankfurt Germany while it is Middle East Asia and Africa headquarters is in the UAE
The company exports its lubricant products to more than thirty five countries worldwide Its comprehensive range of world class lubricants deliver the performance needed in every application including the most demanding and capital intensive where leading edge lubrication technology is vital
The Companys lubricating oils are manufactured to standards meeting API AMERICAN PETROLEUM INSTITUTE and SAE SOCIETY OF AUTOMOTIVE ENGINEERS requirements blended at ISO certified plants
Primary values

At General Petroleum core values are consciously held and consistently applied. They are the standards of excellence it strives to achieve both as a successful business enterprise and as a corporate citizen The Companys actions are driven by these primary values viz

Business Integrity
Sense of Responsibility
Quality Consciousness
Customer Service


MISSION
General Petroleum believes in the dictum Together we Conquer when it comes to its relationship with the MOST IMPORTANT PERSON IN THE ORGANIZATION THE CUSTOMER Its core mission is to ensure exceptional service to its customers

VISION
To develop into a multi-dimensional petroleum organization with leading edge technology and expertise to provide the service and value its customers expect and would make General Petroleum Limited the choice supplier to customers around the globe