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Gamma Research, Ltd

Company Description

The company makes accent on carring out marketing researches. We are a full cycle of research company and provide services starting from outlining a problem and ending with offering respective recommendations.Gamma company deals with the following tasks:Consumer Analysis ? The service implies exploration of a consumer and consumer behaviors on the market. The research includes: examination of the consumer sector, segmentation of the consumer sector, exploration of peculiarities of the consumer behaviors, exploration of the consumer motivations, attitudes and expectations in relation to products, services and prices.The market analysis - The service is to describe the market?s condition, appraise development tendencies; the service makes focus on the following indicators ? appraisal of demand, the market capacity, the market potential and dynamics, the multilateral factors on the market, appraisal of attractiveness, competition level and so on.The competition analysis - the service implies the collection of information and analysis on competitor segments, determining their advantages and shortcomings. The information comprises the following parameters: appraisal of the perception of the company or brand; main competitors, analysis of competitive environment, appraisal of price dynamics, analysis of the competition structure on the market, characteristics of competitors? products and so on.Analysis of products/trademarks - The service is to outline advantages of products or trademarks compared to other similar products. The service makes accent on the following directions: testing of packing/logotype/slogan, testing of qualitative characteristics of products and services, appraisal of prices and design and so on.

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