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Faipa is 50 years old. The Rome-based company, certainly one of the most brilliant and reliable manufacturers in the trichological sector on the market, always to the fore in its commitment to research and development of products at the top technical and stylistic levels, has recently celebrated its half-century.Its beginnings date back to the 1950s when, as Sapta, it began business with a wide range of haircare products, from perms to shampoos and bleaches, with the sole exception of dyes.In 1956 the Mastrelli family took over the company, changing its name to Faipa: particularly sensitive to the needs of hairdressers, the company founded a legally recognized hairdressing school in 1957 and the following year began the production of hair colourings with a cream dye, perfected three years later with a new formula.In 1972 the Petri family joined the company, which then became Faipa Cosmetics.1977 is an important year in the history of the Rome-based company: the Sicura hair colour was created, in two versions: in coconut oil cream and wheat germ oil cream and, in its many variants. this product is still a cornerstone of Faipa Cosmetics today.The 3rd generation of owners, Paolo Petri and Flavio Mastrelli, joined the company in 1989, contributing their energy and dynamism to the continuous innovation that has stimulated the company for further improvement. The following years were technical grow and innovation with increasingly safer and perfected products: the ammonia-free Spring perm, Faicolor. tone-on-tone colouring ammonia.-free with wheat bran extract, Perfecta Pro line, a complete treatment finish line, Perfecta crème color, the first permanent colouring in the world in an ammonia-free cream with keratine, a product developed specifically to fully respect the client and the professional. Very recent creations include Sicura professional, a colouring cream for permanent colour with a low ammonia content, conceived innovatively to respect the environment, with recyclable materials as well as being easy to use and handle, Colorboost, a total lightener, to decolour and colour in a single gesture and Sicura post color., range of treatment products: the saloon technology at home.Confirming the special attention that Faipa has always had for teaching, in 1999 the professional hairdressers' centre became �Hair System Academy� which is reaping increasing success and is considered as the fastest and simplest technical-artistic refresher course.A further confirmation of the validity and safety of Faipa products arrived in 2000, with the UNI EN ISO 9001 certification of quality, awarded for the company's research, development, production and marketing.The Rome-based company also has an intense activity abroad, where in recent years it has held a series of spectacular shows and presentations which have attracted record numbers; the countries in particular where Faipa products are highly appreciated are Belgium, France, Spain, Switzerland, Croatia, Greece, Syria, Jordan, Egypt, Uruguay, the USA, Mexico, Brazil, Venezuela, Korea, Puerto Rico and Spain.

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