Digital Focus SDN BHD

Company Description

Formed in 2003, Digital Focus Enterprise Sdn Bhd specializes in photographic accessories, MP3 & MP4 players. We are a direct importer, at which we are responsible in sourcing products to cater to current needs as well as introducing new products currently not available in the market. We source and import our products directly from the manufacturer thus eliminating high middleman cost to ensure our product are most competitively priced and quality driven.

The industry that we have ventured in, especially the MP3 & MP4 market, is relatively young as compared to advanced countries. As such, the potential growth rate is definitely very promising. This is evident as our sales and profit had grown positively.

Through the past proven sales record, Digital Focus has established a strong connection with the manufacturer. In addition to the aggressive marketing approaches and continuous support from the manufacturer, we launched our in-house brand in 2004, namely PRO1. The brand name covers all our MP3 & MP4 and part of our photographic accessories. By launching our in-house brand, we are able to further differentiate our product achieving a more competitive edge especially in term of quality and services.

We are fully committed to promote PRO1 to be recognized as one of the major brand that is not only able to compete in the Malaysian market but also in the international market. In line with our plan to embark into the international market, our next target is to be the manufacturer ourselves. As a manufacturer, we will gain full control in terms of design, pricing and quality, which is vital to for progressive growth and competitiveness.