CUONG SANG CORPORATION

Company Description

With love, intense passion and meticulous in each stage, the beans, the original and the best coffee from Buon Me Thuot was earned as, meticulously selected simultaneously through a unique roasting process based on a combination of the most advanced technology in Vietnam and the mystical secrets mysterious Orient, coffee G8 has launched the product with a unique coffee aroma and taste characteristics.
Over a cup of organic coffee, we want to convey and bring millions of believers coffee is not only captivating rich aroma of coffee, the product line characteristic brand G8. Which is also an energy helped launch the comfortable brain, stimulates thinking, creativity brings new success for themselves, their families and society.
The existence of the fine and get the G8Coffee today is thanks to the industrious hard learning experience, credibility, honesty at reasonable prices products. Who has time to enjoy a cafe G8 may prove difficult to forget the original flavor that brings G8coffee.
I. MISSION AND VISION
Vision
"To become a leading company in the production and export of organic coffee in Vietnam"
Mission Statement
"Bringing Vietnam coffee to world-class quality international"
II. OPERATING PRINCIPLES OF CUONG SANG TRADING - PRODUCING - CONSTRUCTION JSC:
"Optimize Profitability, Grow Together"
III. PHILOSOPHY
"Prestige, Quality, Cooperation & Sustainable Development"
IV. OBJECTIVES
1. Improving the quality of coffee for exporting, value -added products in two areas:
Acquisition, processing and exporting coffee and some other agricultural products: tea, cashew nuts, etc.
Service processing high-quality coffee, cashew, pepper.
2. Services
High quality of coffee Processing for export
Shipping by air, sea and trucking
V. SOLUTION
a) Marketing Strategy
To provide the appropriate marketing strategy, the company must make a series of policy following:
1. Consolidate and develop the foreign market an extensive local and stable, continuously improve product quality.
2. Classification customers, provide specific sales strategies, pricing strategies implemented flexible, reasonable and consistent with market prices.
3. Continuing to promote forms of advertising, product introduction to customers and partners: participate in exhibitions, trade fairs.
4. Ensure strict about the number and quality of product delivery. Regular maintenance and improve the company's quality management system.
5. Regularly trade promotion to boost export products abroad.
b) Strategic Business expansion:
1. Concentrate on developing products of high quality coffee beans, some other agricultural products: cashew nuts, pepper, warehousing services, container services, products processing.
2. Strengthen exploitation and market expansion and product sales channels abroad.
3. Looking for a stable and reasonable price with quality assurance of raw material.
c) Financial Strategy
1. Maintain a healthy financial structure and fit is an important factor to reduce the financial risk to the Company as well as to ensure sufficient capital for production and business activities.
2. Besides, capital is always an important factor for businesses. The company is slowly approaching and looking for an efficiently capital raising ways, mobilize savings from shareholders, bank loans or through the stock market. Depending on the financial situation of the company and market analysis of the selected company plans to raise capital efficiently.
d) Human resource strategy
Apparatuses in the streamlined, quality.
Promote on-site training of human resources.
Attract more qualified personnel.
There are policies to encourage qualified person.